New Majirel Cool Cover from Loreal

Ever since the February catalogue came out, I kept flipping to the L'Oreal page and looking at the swatches for the new Majirel Cool Cover series. The ad claims "11 new shades for opaque coverage and perfect neutralization".

 

The flyer that L'Oreal sent to our stores had beautiful imagery on Cool Cover being the "perfect solution" for:

-Deeper cool tones

Warm underlying pigment is neutralized even on resistant bases, for a true-to-tone result with no brassiness.

-Resistance to fading

Tested in extreme conditions of heat, sun, and frequent shampooing to create lasting color results that resist fading. (They had to add this testing was done in Mexico…. Not sure why we needed to know that?)

-Opaque Coverage

Specially formulated for a deeper, denser taste of color and maximum coverage of 70%-100% white hair.

 

The Cool Cover family was broken up into three categories, Blue, Neutral, and Gold, with all colors being between level 7 and 4. Sweet, but what really hooked me was that there were four gold shades. What?!?! How can a gold be part of a "cool" color family. What do you know L'Oreal answered my question on the FAQ page. :) "They are cool gold shades (huh?!?). They create a neutralized and subtle gold result. Because of the cooler tones, the Majirel Cool Cover Golds create an understated gold result without brassiness or overly warm undertones." I still didn’t get it.

 

This "need to know how and why" girl decided to put it to the test, and what better model than my lovely sister! My sis is one to color her hair only twice a year, so it was going to be a challenge, but she is a prime guinea pig because she always loves dark colors that look gold, but HATES "brass" and anything too warm. I ended up mixing a neutral and a gold for her base because mixing guidelines stated that for more opaque coverage with level 6 and 7 to mix with a neutral.

Her formula:

Base: 20g CC 4N+20g CC 5G+60g 20vol MajiCreme

Midshafts and Ends: 45g CC 4G+ 15g CC 5G+ 20g 4N+ 120g 20vol Majicreme (she has a ton of hair)

Before-

 

 

 

After-

 

LOVED IT! The consistency was almost like a hybrid of a gel and a cream color. Now I have never used Majirel before, so I can not really compare it to regular Majirel shades, but the consistency was really nice compared to the bubbly cream that Redken Color Fusion has sometimes. Fragrance was a little much but I may just be too spoiled with my fragrance free Chromatics. I usually have an issue with banding on my sister because she tends to have 4 inches of grow out that makes a global application very tricky not to overlap, but this was not an issue this time! The color blended beautifully. The end result almost looked as if I did an all over 4/5 N and then glazed with say, a 7G. Dark but with subtle golden hues without the nice "brass" in certain light. The color at the roots was to die for! So rich! These pictures do not do it justice. I had someone ask if it pulled extra dark, and I would say it wasn’t darker than the level I picked, but it was definitely more opaque than other color lines.

 

The true test will be in a few weeks after the color starts fading, but post application, I am happy with Majirel Cool Cover. It still a little hard to get my head around a "cool gold" but I am getting there. Next I want to try the Blue series!

 If you have a client that has that hair that lifts warm even when you put and ash or a green on it, this is a must try for you!